* based in cairo, dubai, jeddah and nairobi. the studio implements creative ideas along engineering services and lines of business.
video branding for zds architects'* wecolab
zds architects founded a new virtual collaborative platform under the name of wecolab that stands for we collaborate in design lab. wecolab is a web based platform that aims to expand the possibility of creating virtual collaborative design studios.
thank you fish tank
and sorry for the fish.
the video (was a continuation of pew design bureau's graphical branding); divided into nine small frames each representing a different realm, had a concept focused on showing the flexible collaborative side of the platform resembled in movements that happen between the frames in order to move the protagonist from his closed comfort zone at the beginning to the border-less open world of collaborations at the end, and the possible impacts on the market that could happen from these collaborations.
wecolab comes with a composed piece of music, so collaborate and un-mute.